An alternate look at the world of moving design

Posts tagged “design

Peter Schreyer introduces the Kia Sportage

Kia introduced their new Sportage SUV at London’s Hemple hotel this morning – and invited me to meet and interview their design chief, Peter Schreyer, prior to the arrival of the UK journo cohort. You can read the full interview and feature piece on car design news very shortly – but in the meantime, I thought it’d be worth sharing some of the sketchwork and imagery Kia were showing for a car which signifies a significant upkick in Kia’s design quality:

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